{"id":3375558,"date":"2024-07-31T16:05:52","date_gmt":"2024-07-31T14:05:52","guid":{"rendered":"https:\/\/cnm.fr\/?post_type=formation&#038;p=3375558"},"modified":"2026-04-16T08:15:19","modified_gmt":"2026-04-16T06:15:19","slug":"creer-ses-premieres-campagne-dacquisition-daudience-streaming-et-de-base-de-fans-reseaux-sociaux","status":"publish","type":"formation","link":"https:\/\/cnm.fr\/en\/formation\/creer-ses-premieres-campagne-dacquisition-daudience-streaming-et-de-base-de-fans-reseaux-sociaux\/","title":{"rendered":"Cr\u00e9er ses premi\u00e8res campagnes d&#8217;acquisition d&#8217;audience streaming et de base de fans r\u00e9seaux sociaux"},"parent":0,"template":"","domaine-formation":[100],"partenaire-formation":[],"parcours":[98],"class_list":["post-3375558","formation","type-formation","status-publish","hentry","domaine-formation-digital-et-numerique","parcours-parcours-numerique"],"acf":{"id_galaxy":377,"in_parcours_only":false,"img_illus":"","img_illus_titre":"","temoignage":[{"nom":"Olivier Cheravola","fonction":"charg\u00e9 d'accompagnement artistique","entreprise":"Caf\u00e9 Charbon - Nevers","date":"20250707","temoignage":"<span data-olk-copy-source=\"MessageBody\">Tres bonne formation, super encadrant; \u00e0 l'\u00e9coute et pragmatique.<\/span>\r\n\r\nJuillet 2025","publier":true},{"nom":"Gil Sanchez","fonction":"charg\u00e9 de communication","entreprise":"Les Docks - Cahors","date":"20250707","temoignage":"<span data-olk-copy-source=\"MessageBody\">Formation dynamique, concernante, d\u00e9tendue et tr\u00e8s instructive ! Merci !<\/span>\r\n\r\nJuillet 2025","publier":true}],"intro_form":"","prochaines_sessions_text":"","famille":"Digital et num\u00e9rique ","public":"artistes DIY, labels ou producteurs et productrices phonographiques,\r\n\u00e9diteurs ou \u00e9ditrices","modalite_controle":"","pre_requis":"Avoir suivi de pr\u00e9f\u00e9rence tout ou partie du parcours num\u00e9rique du CNM","suivi_et_evaluation":"Bilan \u00e0 chaud et \u00e0 froid.","info_complementaire":"","document_remis":"Attestation d'assiduit\u00e9.","moyen_pedagogique":"","libelle":"Cr\u00e9er ses premi\u00e8res campagnes d'acquisition d'audience streaming et de base de fans r\u00e9seaux sociaux","objectif":"Savoir d&eacute;velopper sa base de fans et d&eacute;clencher les algorithmes des plateformes de streaming","duree_j":"2","duree_h":"14","min_personne":"3","max_personne":"14","cout_inter":"560.00","visible_online":true,"frequence":"","materiel_pedagogique":"L\u2019artiste, le num\u00e9rique et la musique - Emily Gonneau (Editions CNM).","url_fiche_produit":"https:\/\/cnm.fr\/formation\/creer-ses-premieres-campagne-dacquisition-daudience-streaming-et-de-base-de-fans-reseaux-sociaux\/","image_fiche_produit":"","codecpf":"Non \u00e9ligible au CPF","autre_ref":"12\/12\/2025","produit_partenaire":[],"programme":"<p><strong>Programme et d&eacute;roul&eacute; : <br><br><\/strong>Cette formation est sous forme d'atelier pratique &agrave; travers la manipulation des outils d&eacute;di&eacute;s en situation<br><br><strong><br><\/strong><\/p><p>Rappel - strat&eacute;gies de sortie et de d&eacute;veloppement d'un catalogue en ligne<\/p><p>Rappel - algorithmes de recommandation<\/p><p>Rappel - marketing vs promotion<\/p><p>D&eacute;couverte de l'interface et de l'outil Meta Business Manager<\/p><p>Comprendre et g&eacute;rer les audiences Meta<\/p><p>Type et structure des campagnes Meta Ads<\/p><p>Les bonnes pratiques de ciblage<\/p><p>Les bonnes pratiques des campagnes publicitaires<\/p><p>Int&eacute;gration des smartlinks dans les campagnes<\/p><p>Comprendre et utiliser les pixels publicitaires<\/p><p>Cr&eacute;er une campagne d'acquisition d'abonn&eacute;s FB<\/p><p>Cr&eacute;er une campagne d'acquisition d'abonn&eacute;s IG<\/p><p>Cr&eacute;er une campagne d'acquisition d'auditeurs streaming sur Spotify, Apple Music, Deezer ...<br><br><br><br>Pr&eacute;paration n&eacute;c&eacute;ssaire :<br>Disposer d'un ordinateur portable<br>Avoir un compte Facebook et contr&ocirc;ler la page Facebook d'un ou d'une artiste <br>Avoir un compte Instagram business pour cet ou cette artiste qui soit reli&eacute; &agrave; sa page Facebook <br>Avoir un espace Meta Business Manager configur&eacute;<br>Venir avec des &eacute;l&eacute;ments d&eacute;j&agrave; pr&ecirc;ts pour les campagnes (extraits vid&eacute;os, etc)<br><\/p>","programme_pdf":4290237,"programme_deux":"","formateurs":"Fran\u00e7ois Bloque (Absilone)","intervenants":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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