{"id":3872552,"date":"2025-03-17T17:13:32","date_gmt":"2025-03-17T16:13:32","guid":{"rendered":"https:\/\/cnm.fr\/?post_type=formation&p=3872552"},"modified":"2026-04-16T08:15:22","modified_gmt":"2026-04-16T06:15:22","slug":"optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites","status":"publish","type":"formation","link":"https:\/\/cnm.fr\/en\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/","title":{"rendered":"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s"},"parent":0,"template":"","domaine-formation":[100],"partenaire-formation":[],"parcours":[98],"class_list":["post-3872552","formation","type-formation","status-publish","hentry","domaine-formation-digital-et-numerique","parcours-parcours-numerique"],"acf":{"id_galaxy":421,"in_parcours_only":false,"img_illus":"","img_illus_titre":"","temoignage":[{"nom":"Cheikh C.","fonction":"","entreprise":"","date":"20251209","temoignage":"Formation de qualit\u00e9 qui m'a permis de d\u00e9couvrir l'importance des datas","publier":true}],"intro_form":"","prochaines_sessions_text":"","famille":"Digital et num\u00e9rique ","public":"Artistes, managers et manageuses, producteurs et productrices, toute personne d\u00e9veloppant un projet artistique musical pour son compte ou celui d\u2019un tiers.","modalite_controle":"","pre_requis":"Avoir une compr\u00e9hension basique des outils num\u00e9riques diffusant de la musique","suivi_et_evaluation":"","info_complementaire":"cours enrichi sur plateforme ENT","document_remis":"Attestation d'assiduit\u00e9","moyen_pedagogique":"","libelle":"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s","objectif":"Comprendre les enjeux de la data dans l'industrie musicale. \r\nIdentifier les différents types de datas \r\nChoisir les datas qui importent. \r\nExploration des outils principaux.\r\nModéliser son propre tunnel de conversion","duree_j":"1","duree_h":"7","min_personne":"3","max_personne":"14","cout_inter":"350.00","visible_online":true,"frequence":"","materiel_pedagogique":"","url_fiche_produit":"","image_fiche_produit":"","codecpf":"Non \u00e9ligible au CPF.","autre_ref":"12\/12\/2025","produit_partenaire":[],"programme":"


<\/p>

A quoi servent les datas, quels sont les enjeux
L'intégration des données dans le processus décisionnel musical
Les données essentielles dans l’industrie musicale - First Party, Second Party, Third Party
Analyse des performances sur les DSP et les réseaux sociaux
Le tunnel de conversion et d’acquisition dans la musique<\/p>








<\/h4>
","programme_pdf":4290243,"programme_deux":"","formateurs":"Pierre Niboyet (fondateur de Match Play).","intervenants":null},"yoast_head":"\nOptimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s - Le CNM : Centre national de la musique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s - Le CNM : Centre national de la musique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/\" \/>\n<meta property=\"og:site_name\" content=\"Le CNM : Centre national de la musique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeCentrenationaldelamusique\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T06:15:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@le_CNM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/\",\"url\":\"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/\",\"name\":\"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s - Le CNM : Centre national de la musique\",\"isPartOf\":{\"@id\":\"https:\/\/cnm.fr\/#website\"},\"datePublished\":\"2025-03-17T16:13:32+00:00\",\"dateModified\":\"2026-04-16T06:15:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"CNM\",\"item\":\"https:\/\/cnm.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital et num\u00e9rique\",\"item\":\"https:\/\/cnm.fr\/domaine-formation\/digital-et-numerique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cnm.fr\/#website\",\"url\":\"https:\/\/cnm.fr\/\",\"name\":\"Le CNM : Centre national de la musique\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cnm.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cnm.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cnm.fr\/#organization\",\"name\":\"Centre national de la musique\",\"alternateName\":\"CNM\",\"url\":\"https:\/\/cnm.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cnm.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cnm.fr\/wp-content\/uploads\/2023\/06\/CNM-logo_rvb-02-1024x470-2.png\",\"contentUrl\":\"https:\/\/cnm.fr\/wp-content\/uploads\/2023\/06\/CNM-logo_rvb-02-1024x470-2.png\",\"width\":784,\"height\":227,\"caption\":\"Centre national de la musique\"},\"image\":{\"@id\":\"https:\/\/cnm.fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LeCentrenationaldelamusique\",\"https:\/\/x.com\/le_CNM\",\"https:\/\/www.linkedin.com\/company\/centrenationaldelamusique\",\"https:\/\/www.instagram.com\/le_cnm\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s - Le CNM : Centre national de la musique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/","og_locale":"en_US","og_type":"article","og_title":"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s - Le CNM : Centre national de la musique","og_url":"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/","og_site_name":"Le CNM : Centre national de la musique","article_publisher":"https:\/\/www.facebook.com\/LeCentrenationaldelamusique","article_modified_time":"2026-04-16T06:15:22+00:00","twitter_card":"summary_large_image","twitter_site":"@le_CNM","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/","url":"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/","name":"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s - Le CNM : Centre national de la musique","isPartOf":{"@id":"https:\/\/cnm.fr\/#website"},"datePublished":"2025-03-17T16:13:32+00:00","dateModified":"2026-04-16T06:15:22+00:00","breadcrumb":{"@id":"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cnm.fr\/formation\/optimiser-son-projet-musical-grace-a-la-data-enjeux-et-opportunites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"CNM","item":"https:\/\/cnm.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Digital et num\u00e9rique","item":"https:\/\/cnm.fr\/domaine-formation\/digital-et-numerique\/"},{"@type":"ListItem","position":3,"name":"Optimiser son projet musical gr\u00e2ce \u00e0 la data : enjeux et opportunit\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/cnm.fr\/#website","url":"https:\/\/cnm.fr\/","name":"Le CNM : Centre national de la musique","description":"","publisher":{"@id":"https:\/\/cnm.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cnm.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cnm.fr\/#organization","name":"Centre national de la musique","alternateName":"CNM","url":"https:\/\/cnm.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cnm.fr\/#\/schema\/logo\/image\/","url":"https:\/\/cnm.fr\/wp-content\/uploads\/2023\/06\/CNM-logo_rvb-02-1024x470-2.png","contentUrl":"https:\/\/cnm.fr\/wp-content\/uploads\/2023\/06\/CNM-logo_rvb-02-1024x470-2.png","width":784,"height":227,"caption":"Centre national de la musique"},"image":{"@id":"https:\/\/cnm.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LeCentrenationaldelamusique","https:\/\/x.com\/le_CNM","https:\/\/www.linkedin.com\/company\/centrenationaldelamusique","https:\/\/www.instagram.com\/le_cnm\/"]}]}},"id_galaxy":"421","_links":{"self":[{"href":"https:\/\/cnm.fr\/en\/wp-json\/wp\/v2\/formation\/3872552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cnm.fr\/en\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/cnm.fr\/en\/wp-json\/wp\/v2\/types\/formation"}],"wp:attachment":[{"href":"https:\/\/cnm.fr\/en\/wp-json\/wp\/v2\/media?parent=3872552"}],"wp:term":[{"taxonomy":"domaine-formation","embeddable":true,"href":"https:\/\/cnm.fr\/en\/wp-json\/wp\/v2\/domaine-formation?post=3872552"},{"taxonomy":"partenaire-formation","embeddable":true,"href":"https:\/\/cnm.fr\/en\/wp-json\/wp\/v2\/partenaire-formation?post=3872552"},{"taxonomy":"parcours","embeddable":true,"href":"https:\/\/cnm.fr\/en\/wp-json\/wp\/v2\/parcours?post=3872552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}