{"id":2951626,"date":"2024-03-15T10:44:47","date_gmt":"2024-03-15T09:44:47","guid":{"rendered":"https:\/\/cnm.fr\/?post_type=mini-site&#038;p=2951626"},"modified":"2025-12-18T14:58:32","modified_gmt":"2025-12-18T13:58:32","slug":"mexique-etude-de-marche","status":"publish","type":"mini-site","link":"https:\/\/cnm.fr\/en\/focus\/ressources-internationales\/mexique-etude-de-marche\/","title":{"rendered":"Mexique : \u00e9tude de march\u00e9"},"content":{"rendered":"<div class=\"alignfull wp-block-cnm-cnm-intro\">\r\n\r\n    <div class=\"wp-block-columns cnm-intro__hr\">\r\n        <div class=\"wp-block-column\">\r\n            <hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\r\n        <\/div>\r\n        <div class=\"wp-block-column\">\r\n            <hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"is-layout-flex wp-block-columns cnm-intro__columns\">\r\n\r\n        <div class=\"wp-block-column is-layout-flow \">\r\n\r\n                            <div \r\n                    class=\"cnm-intro__icon\" \r\n                >\r\n                    <i class=\"cnm-icon-spe-International\"><\/i>\r\n                <\/div>\r\n            \r\n            <div class=\"cnm-intro__thumb\">\r\n                            <\/div>\r\n        <\/div>\r\n        <div class=\"wp-block-column is-layout-flow \">\r\n            <div class=\"cnm-intro__content\">\r\n                \n<p>Le Mexique est le deuxi\u00e8me march\u00e9 de la musique enregistr\u00e9e en Am\u00e9rique latine, dixi\u00e8me au niveau mondial. Les genres locaux se sont tr\u00e8s largement d\u00e9velopp\u00e9s ces derni\u00e8res ann\u00e9es, au niveau local comme \u00e0 l\u2019international. Le pays pr\u00e9sente un important r\u00e9seau de salles de concerts de toutes jauges ainsi qu\u2019un nombre important de festivals. L\u2019importante consommation musicale et l\u2019app\u00e9tence de la population locale pour des genres divers ouvrent de nombreuses opportunit\u00e9s aux professionnels internationaux. Le territoire constitue une des portes d\u2019entr\u00e9e vers le reste de l\u2019Am\u00e9rique latine. Il s\u2019agit d\u2019une puissance m\u00e9diatique hispanophone avec d\u2019importants \u00e9diteurs de presse et un nombre cons\u00e9quent de radios. L\u2019audience des r\u00e9seaux sociaux est tr\u00e8s d\u00e9velopp\u00e9e et r\u00e9active aux contenus post\u00e9s par leurs artistes pr\u00e9f\u00e9r\u00e9s.<\/p>\n            <\/div>\r\n        <\/div>\r\n        <div class=\"wp-block-column is-layout-flow \">\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a3fb4261 wp-block-columns-is-layout-flex\" style=\"padding-right:2rem;padding-left:2rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35rem\">\n<h3 class=\"wp-block-heading\">Ressources compl\u00e9mentaires <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fimguadalajara.mx\/reportemusicamexico\" target=\"_blank\" rel=\"noreferrer noopener\">Amprofon\/<\/a><a href=\"https:\/\/fimguadalajara.mx\/reportemusicamexico\" target=\"_blank\" rel=\"noreferrer noopener\">FIM GDL<\/a> &#8211; Rapport sur le march\u00e9 de la musique au Mexique &#8211; 2025 [espagnol]<\/li>\n\n\n\n<li><a href=\"https:\/\/cnm.fr\/wp-content\/uploads\/2024\/02\/FS_Industria-de-la-musica-en-Mexico-2023_REV.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ICEX &#8211; L&#8217;industrie de la musique au Mexique en 2022<\/a> [espagnol]<\/li>\n\n\n\n<li><a href=\"https:\/\/cnm.fr\/wp-content\/uploads\/2024\/02\/EMEE_Electronic-Music-in-Mexico.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">EMEE &#8211; La musique \u00e9lectronique au Mexique &#8211; 2023<\/a> [anglais]<\/li>\n\n\n\n<li><a href=\"https:\/\/cnm.fr\/wp-content\/uploads\/2024\/02\/memoria2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">SACM &#8211; Rapport d&#8217;activit\u00e9s 2022<\/a> [espagnol]<\/li>\n\n\n\n<li><a href=\"https:\/\/olmi.la\/mexico-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Observatoire des musiques ind\u00e9pendantes d\u2019Am\u00e9rique latine \u2013 Donn\u00e9es et tendances du march\u00e9 mexicain<\/a> [anglais, espagnol, portugais]<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\">Promotion et marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Fiche march\u00e9<\/h3>\n\n\n    <div class=\"wp-block-cnm-cnm-bouton\">\n                    <a \n\t\t\thref=\"https:\/\/cnm.fr\/wp-content\/uploads\/2025\/12\/Fiche_Mexique_promotion_marketing_Maj_2025.pdf\" \n\t\t\ttitle=\"Promotion et marketing, 2021 (Mise \u00e0 jour 2025)\"\n\t\t\tclass=\"cnm-bouton cnm-bouton--bordered\" target=\"_blank\" rel=\"noopener\"\n\t\t\t>\n                <div class=\"cnm-bouton__content\">\n                    <div class=\"cnm-bouton__surtitle\">Le march\u00e9 de la musique au Mexique<\/div>                    <div class=\"cnm-bouton__title\">Promotion et marketing<\/div>                    <div class=\"cnm-bouton__subtitle\">2021 (Mise \u00e0 jour 2025)<\/div>                <\/div>\n                <div class=\"cnm-bouton__icon\"><i class=\"cnm-icon-LinkExternal\"><\/i><\/div>            <\/a>\n        \n        <hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n    <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">Table ronde<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intervenants : Paco Barba (Indie Rocks!), Ollin Beltran (Canal MX), Elena Guistiniani (Savoir-faire), Valentina Hidalgo (Universal Music Publishing Mexico)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bienvenido a M\u00e9xico !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZxWYirHvHFs?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Focus musique \u00e9lectronique<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Fiche march\u00e9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auteur : Micha\u00ebl Spanu, pour EMEE (European Music Exporters Exchange)<\/li>\n<\/ul>\n\n\n    <div class=\"wp-block-cnm-cnm-bouton\">\n                    <a \n\t\t\thref=\"https:\/\/www.europeanmusic.eu\/wp-content\/uploads\/2023\/10\/EMEE_Electronic-Music-in-Mexico.pdf\" \n\t\t\ttitle=\"\u00c9tude compl\u00e8te EMEE [anglais], 2023\"\n\t\t\tclass=\"cnm-bouton cnm-bouton--bordered\" target=\"_blank\" rel=\"noopener noreferrer\"\n\t\t\t>\n                <div class=\"cnm-bouton__content\">\n                    <div class=\"cnm-bouton__surtitle\">La musique \u00e9lectronique au Mexique<\/div>                    <div class=\"cnm-bouton__title\">\u00c9tude compl\u00e8te EMEE [anglais]<\/div>                    <div class=\"cnm-bouton__subtitle\">2023<\/div>                <\/div>\n                <div class=\"cnm-bouton__icon\"><i class=\"cnm-icon-LinkExternal\"><\/i><\/div>            <\/a>\n        \n        <hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ressources compl\u00e9mentaires Promotion et marketing Fiche march\u00e9 Table ronde Focus musique \u00e9lectronique Fiche march\u00e9<\/p>\n","protected":false},"featured_media":2242891,"parent":953165,"menu_order":0,"template":"","class_list":["post-2951626","mini-site","type-mini-site","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mexique : \u00e9tude de march\u00e9 - Le CNM : Centre national de la musique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cnm.fr\/focus\/ressources-internationales\/mexique-etude-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mexique : \u00e9tude de march\u00e9 - Le CNM : Centre national de la musique\" \/>\n<meta property=\"og:description\" content=\"Ressources compl\u00e9mentaires Promotion et marketing Fiche march\u00e9 Table ronde Focus musique \u00e9lectronique Fiche march\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cnm.fr\/focus\/ressources-internationales\/mexique-etude-de-marche\/\" \/>\n<meta property=\"og:site_name\" content=\"Le CNM : Centre national de la musique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeCentrenationaldelamusique\" 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