{"id":921076,"date":"2021-09-27T08:49:14","date_gmt":"2021-09-27T06:49:14","guid":{"rendered":"https:\/\/cnm.fr\/bresil-etude-de-marche\/"},"modified":"2025-11-20T14:34:01","modified_gmt":"2025-11-20T13:34:01","slug":"bresil-etude-de-marche","status":"publish","type":"mini-site","link":"https:\/\/cnm.fr\/en\/focus\/ressources-internationales\/bresil-etude-de-marche\/","title":{"rendered":"Br\u00e9sil : \u00e9tude de march\u00e9"},"content":{"rendered":"<div class=\"alignfull wp-block-cnm-cnm-intro\">\r\n\r\n    <div class=\"wp-block-columns cnm-intro__hr\">\r\n        <div class=\"wp-block-column\">\r\n            <hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\r\n        <\/div>\r\n        <div class=\"wp-block-column\">\r\n            <hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"is-layout-flex wp-block-columns cnm-intro__columns\">\r\n\r\n        <div class=\"wp-block-column is-layout-flow \">\r\n\r\n                            <div \r\n                    class=\"cnm-intro__icon\" \r\n                >\r\n                    <i class=\"cnm-icon-spe-International\"><\/i>\r\n                <\/div>\r\n            \r\n            <div class=\"cnm-intro__thumb\">\r\n                            <\/div>\r\n        <\/div>\r\n        <div class=\"wp-block-column is-layout-flow \">\r\n            <div class=\"cnm-intro__content\">\r\n                \n<p>Le Br\u00e9sil est le plus grand march\u00e9 de la musique enregistr\u00e9e d&#8217;Am\u00e9rique latine et le 9<sup>e<\/sup> mondial. Le streaming repr\u00e9sente 86,2 % des revenus. La consommation musicale y est importante, avec de plus en plus d\u2019abonnements payants sur des plateformes telles que Spotify ou Deezer. Son march\u00e9 du <em>live<\/em> est \u00e9galement tr\u00e8s dynamique. D\u2019importants festivals ont lieu au Br\u00e9sil ainsi que des rendez-vous professionnels majeurs (Sim S\u00e3o Paulo). Pour autant, le march\u00e9 br\u00e9silien est complexe, en raison de sa concentration sur les succ\u00e8s nationaux. Rares sont les projets internationaux qui r\u00e9ussissent \u00e0 se faire une place parmi les hits br\u00e9siliens, un fait bien ancr\u00e9 depuis des d\u00e9cennies. Certains artistes ont n\u00e9anmoins pu se produire sur les sc\u00e8nes de ses festivals et se sont constitu\u00e9 une audience au fil des ann\u00e9es.<\/p>\n            <\/div>\r\n        <\/div>\r\n        <div class=\"wp-block-column is-layout-flow \">\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a3fb4261 wp-block-columns-is-layout-flex\" style=\"padding-right:2rem;padding-left:2rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35rem\">\n<h3 class=\"wp-block-heading\">Ressources compl\u00e9mentaires <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www4.ecad.org.br\/wp-content\/uploads\/2025\/03\/Report-Mulheres-na-Musica-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ECAD &#8211; Rapport sur les femmes dans la musique &#8211; 2025<\/a> [portugais]<\/li>\n\n\n\n<li><a href=\"https:\/\/olmi.la\/brasil-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Observatoire des musiques ind\u00e9pendantes d&#8217;Am\u00e9rique latine &#8211; Donn\u00e9es et tendances du march\u00e9 br\u00e9silien<\/a> [anglais, espagnol, portugais]<\/li>\n\n\n\n<li><a href=\"https:\/\/cnm.fr\/wp-content\/uploads\/2021\/09\/Apresentacao-DATA-SIM-Covid-Ingles.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">SIM Data &#8211; L&#8217;impact du Covid-19 sur le march\u00e9 de la musique br\u00e9silien<\/a> [en anglais]<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\">Promotion et marketing <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Fiche march\u00e9<\/h3>\n\n\n    <div class=\"wp-block-cnm-cnm-bouton\">\n                    <a \n\t\t\thref=\"https:\/\/cnm.fr\/wp-content\/uploads\/2021\/05\/CNM_fichepratique_Bresil_Promotion-marketing-1.pdf\" \n\t\t\ttitle=\"Promotion et marketing, 2021\"\n\t\t\tclass=\"cnm-bouton cnm-bouton--bordered\" target=\"_blank\" rel=\"noopener\"\n\t\t\t>\n                <div class=\"cnm-bouton__content\">\n                    <div class=\"cnm-bouton__surtitle\">Le march\u00e9 de la musique au Br\u00e9sil<\/div>                    <div class=\"cnm-bouton__title\">Promotion et marketing<\/div>                    <div class=\"cnm-bouton__subtitle\">2021<\/div>                <\/div>\n                <div class=\"cnm-bouton__icon\"><i class=\"cnm-icon-LinkExternal\"><\/i><\/div>            <\/a>\n        \n        <hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n    <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">Table ronde <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">D\u00e9veloppement de l&#8217;audience et pr\u00e9sentation d&#8217;artistes internationaux &#8211; 2021 [anglais]<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intervenantes : Marina Amano, Veronica Pessoa, Marina Mattoso<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Click with Brazil: Audience Development &amp; Pitching International Artists\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rIXBY3ydk00?list=PLMPklcN9U_hKx5pKM_LM987jNBiZiS8-m\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ressources compl\u00e9mentaires Promotion et marketing Fiche march\u00e9 Table ronde D\u00e9veloppement de l&#8217;audience et pr\u00e9sentation d&#8217;artistes internationaux &#8211; 2021 [anglais]<\/p>\n","protected":false},"featured_media":921077,"parent":953165,"menu_order":0,"template":"","class_list":["post-921076","mini-site","type-mini-site","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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